Customer research company Tectonic share their insights on the barriers and benefits of entering the charity sector.
As we begin to take stock of the seismic changes that have taken place over the past 18 months, one thing is clear: digital is here to stay. And that means new collaborations between charities and digital agencies are springing up all the time, and new agencies are lending their expertise to the Tech for Good sector. But what should those agencies expect? And how can they swiftly pick up the best ways of working?
Customer research company Tectonic entered the space earlier this year, and in a new series of videos, have shared first-hand insights on the barriers, the benefits - and the best ways of working. Take a look at each video below - and if you’re interested in learning more from the Tech for Good agency community, join the free Agencies for Good Slack channel. Or if you’re already working with charities, add your agency to the free Dovetail directory.
Tectonic’s founder and CEO Nana Parry explores the importance of choosing the right brief:
Nana Parry on the importance of getting your research right:
Nana Parry on the importance of showcasing your organisation’s ethos in your responses to briefs:
Tectonic’s co-founder & Head of Research Joshua McGovern shares what surprised him as the company moved into the charity space for the first time:
Tectonic’s Well-Being & Charity Engagement Lead Mionah Abbassi Larsen on ways of working and client liaison:
To complement Tectonic’s video suite, Catalyst producer Ellie Hale takes a look at what the charity sector is looking for in tech / digital partners:
Further reading on this topic
We’ve explored the topic of the agency / charity relationship previously - looking at the secrets to a successful charity / agency relationship, and the qualities necessary to make a partnership work.
And as part of CAST’s support for Comic Relief and Paul Hamlyn Foundation’s Tech for Good Build programme, digital design agency SIDE Labs recently shared six top tips on how charities can best communicate with digital agencies.