Video: what we learned about getting new users online
Aesop is a charity that builds bridges between arts and health organisations. We develop arts solutions for health problems. We created and manage Dance to Health, a pioneering nationwide dance programme for older people, which is designed to prevent falls.
Back in March 2020 when the Covid-19 response turned to lockdown in the UK, face-to-face Dance to Health classes were quickly suspended. But we knew how important keeping in touch with our participants and coming up with ways to help them keep active would be.
Online classes began, because many of our participants wanted to continue with their dance sessions. They knew how important they were for health, and they also needed to maintain social interaction.
We found, as did many organisations working with older adults, that there were many barriers in the way of online participation. We began researching and testing ways to break down these barriers – made harder by the fact no one could visit the participants face to face.
In August we had a really informative meeting with the Good Things Foundation (based in Sheffield like me, but the meeting was of course online) and we heard about the Catalyst and The National Lottery Community Fund COVID-19 Digital Response. It sounded perfect! We decided immediately to apply for the Discovery programme and were one of around 100 charities to be chosen for the autumn cohort. Our group was mainly made up of charities working in similar areas - older people, arts and health, or both. We were lucky enough to be paired with Land Digital from the North East of England. Watch this video to see what happened next.
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